An Easy Guide to Reduce Your Email Bounce Rate

An Easy Guide to Reduce Your Email Bounce Rate

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Email bounce rate can be a bit of a mystery. You know you need to keep it low, but you may be unsure how to go about doing that. 

Not having a low bounce rate can adversely affect your email deliverability, which is why you can’t overlook it and go about your day. Instead, you need to work on improving it to ensure that your emails are getting delivered to the right place.

Let’s begin by decoding what email bounce rate is and how to reduce it.

What Is Email Bounce Rate?

The percentage of emails that can't be delivered Italy Email Database to your recipient's inbox is called the email bounce rate.

There’s a simple formula to calculate your email bounce rate.

For example, if you’re sending a total number of 1,000 emails and 20 of them bounce, you’d need to calculate (20 / 1000) x 100, giving you a bounce rate of 2%.

The lower the email bounce rate, the better, as this means that your emails are actually landing where they should.

Types of Email Bounces You Should Know

 

A soft email bounce refers to temporary delivery problems, meaning your recipient’s email address was valid, and your email reached their email server. However, it bounced back because your recipient’s inbox was full, your message was too large, or the recipient’s email server was temporarily down.

Hard email bounce

A hard bounce rate means permanent delivery problems. It happens when your email bounces back because your recipient’s email Purchase Email Leads address is invalid or the domain name doesn’t exist. This means that your email won’t ever reach the recipient.

 

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